Kerin, Roger A <br/><br/>
Marketing : The Core 
Kerin, Roger A; Hartley, Steven W 
 -  MCGRAW -HILL  2005 
<br/><br/><label>ISBN: </label> INR 845.00 
<br/><br/><label>Standard No.: </label>26499  [Excel file from AVIT] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management