Jean Noel Kapferer <br/><br/>
Strategic Brand Management  creating and sustaining Brand equity Long Term 
Jean Noel Kapferer 
 - 2nd  
 - New delhi  Kogan Page  2010 
 - 443 
<br/><br/><label>ISBN: </label>9788175541092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>381.823:658